As I mentioned earlier automatically exchange software will for website popularity will hurt your rankings. An effective method to increase and improve your sites popularity is by having a policy for link building.
Some of the techniques I use to increase link popularity campaign are
Submission to Search Engine/Directories: -
This is the best and one of old techniques used to gain popularity of your site. If you visit any of web directories or directory to any particular industry they have some policy which we have to follow while we request a add site/URL. Some of the strategy you should keep in mind while submitting these links are don’t stuff the title with keyword, submit description of the URL as per required characters, the description should be brief and short in which we have to include the main business and location of the website. Also we should keep in mind to submit to the right category and if they have a sub-category submission should be done to that sub-category. This way you will receive a non-reciprocal link as well as a quality link.
Link Exchange programme: -
While asking a link exchange with webmaster that runs similar kind of website. Every time when you ask for a link exchange to a webmaster you should be polite In writing a mail asking he/she that their website content will be of interest for our website audience and we would like to exchange links in our resource page in return for a reciprocal link on our website to their home page. This way you will gain one reciprocal link to your website.
Article submission:-
Submitting articles to article banks is a new trend emerging to increase and improve non-reciprocal link popularity. They are thousands of web publishers and webmaster hungry of content for their website. To increase content to their website they look out for articles in these article banks. So Articles written on topics related to your website is submitted this webmasters will published it in their website and give a link back pointing to your web page. This is a good link popularity campaign strategy.
Inter linking to inside pages:-
Interlink the page of your site well. Sitemap on your website this is a good source for interlinking of page on a site. Because it will connect the entire web site pages to each other. Which in turn gain link popularity.
